What makes you click an empirical analysis of online dating

"I do think the romance and the magic sneaks in there no matter what," Murray says.

"If you really care about someone and you meet them there's going to be these indefinable moments ...

According to Match.com, late December through Valentine's Day is the busiest time of the year for dating apps and sites.

How do online dating sites provide insight into an ongoing, reflexive process of self-promotion and self-construction?

ABSTRACT Online dating has become an increasingly acceptable way for “singles” to meet appropriate partners.

The author uses discourse analysis to explore the use of language in the construction of gendered identities in 20 online profiles, comparing the norms of gender presentation and communication with the ways in which language is used to signal various kinds of gendered “selves.” Dating sites require users to develop a new literacy of self-presentation, one that reinforces and re-inscribes the tendency toward promotionalism that permeates contemporary social life.

To find out,asked two online daters who also spend their days thinking about online dating: Megan Murray, a senior content strategist for Zoosk, an online dating site and mobile app, and Skyler Wang, a Ph. candidate in sociology at the University of California Berkeley.

Wang also taught an undergraduate course at the University of British Columbia called What Makes Us Click, about online dating and he gave NPR permission to use his course title for 's David Greene. What was once taboo and unusual is so commonplace that for some, it's strange to meet a date in person before making any online connection."I found that people don't approach people as much when they're in person when you go to bars," Murray says.

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