Top Keywords from Search Engines The table shows the top keywords that sent traffic to this site from major search engines over the past 6 months. Upstream Sites Upstream sites are sites that people visited just before they visited this site.Note that this list is not the same as referrals from upstream sites.Alexa takes the median of all the page load times we observe for a site and then compares that to the same figure for all other sites.For example, a site in the 98th percentile (Very Fast) has a median load time faster than 98% of all measured sites, while a site in the 2nd percentile (Very Slow) loads more quickly than only 2% of all sites and is slower than 97% of all sites.We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.The more traffic a site gets, the more data we have to calculate estimated metrics.For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).Audience Geography The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries. Engagement metrics help you understand how interested a site's visitors are with the site's content.
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The load time of an individual page is how long it takes for the DOM - the structure of the page - to be loaded.
This time doesn't include the time to load all images and stylesheets, for example. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.
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