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But Karp adds that the company’s focus remains on Tumblr, suggesting we won’t see more and more standalone apps.“I don’t know that it's part of a bigger strategic direction or push,” he says of Cabana.
For one, it has Tumblr’s backing and will get plenty of promotion.
For now, it sounds like those features will all revolve around watching, rather than Cabana expanding into other areas, like games.
The app only integrates with You Tube for now — using You Tube’s open extensions; there’s no partnership — and Lee wouldn’t say what’ll get added next.
Karp sees the app as something anyone can use, but Lee says he expects it to connect most with teenagers and young adults.
There’s no question that Cabana taps into a real social interaction that doesn’t quite exist online.