Big it firms seen consolidating
The concentration of media ownership is commonly regarded as one of the crucial aspects negatively impacting on media pluralism.A high concentration of the media market increases the chances to reduce the plurality of political, cultural and social points of views.These big businesses that also have control over internet usage or the airwaves could possibly make the content available biased from their political stand point or they could restrict usage for conflicting political views, therefore eliminating net neutrality.It is important to elaborate upon the issue of media consolidation and its effect upon the diversity of information reaching a particular market.Deregulation effectively removes governmental barriers to allow for the commercial exploitation of media.Motivation for media firms to merge includes increased profit-margins, reduced risk and maintaining a competitive edge.Media integrity is especially endangered in the case when there are clientelist relations between the owners of the media and political centres of power.Such a situation enables excessive instrumentalisation of the media for particular political interests, which is subverting for the democratic role of the media.
As they continue to eliminate their business competition through buyouts or forcing them out (because they lack the resources or finances) the companies left dominate the media industry and create a media oligopoly.
In nations described as authoritarian by most international think-tanks and NGOs, media ownership is generally something very close to the complete state control over information in direct or indirect ways.
Media mergers are a result of one media related company buying another company for control of their resources in order to increase revenues and viewership.
Media mergers have become more prevalent in recent years, which has people wondering about the negative effects that could be caused by media ownership becoming more concentrated.
Such negative effects that could come into play are lack of competition and diversity as well as biased political views.